There’s no doubt that Samsumg has been a tremendous leader in the mobile space, atleast when it comes to sales. As the world’s biggest smartphone manufacturer, Samsung is doing a lot of things right. In fact, other OEMs could stand to take a lesson or two, or even five, from Samsung’s ideology. Here are some good places to start.
1. Humongous Marketing
There are people who might argue that Samsung’s success is mostly due to
copying inspiring and then tweaking the innovations of others. There is a good deal of truth in this, especially around the early Galaxy designs. But a company can’t just be the top smartphone vendor with just that. It uses multiple forms of promotions. Samsung as a company believes in pulling the customer to themselves through advertising but at the same time uses strong tactics to push the product to the customer through sales promotions.
2. Broad availability
Developing a great phone isn’t enough, making it available to a wider audience is equally important. And Samsung does it well. You can find a Samsung in every market, country, carrier, shop and smartphone store.
3. Exceptional Multitasking
When it comes to multitasking, I can’t think of a better alternative than Samsung Galaxy Note series. You’ve got the ability to open up apps side by side and run both simultaneously. That means doing things like copying in one app and pasting into another is way quicker and keeping an eye on something like email or Facebook is really easy as well.
One of the Note series’ biggest plus has always been the S Pen stylus that it comes with. Because the device is made for its proprietary stylus, it’s extremely functional and responsive.
4. Removable batteries/ SD card slots
I prefer unibodies but removable batteries have their own advantages. On the other hand, the SD slot alone lets you upgrade your storage at a fraction of the cost.
5. OverSaturation – Screens & Cameras
I’m a fan of oversaturated colors when it comes to displays and pictures, and Samsung does just that with its Super AMOLED displays and cameras. Moreover, the era of inaccurate AMOLED displays is over. The Super AMOLED display on the Note 4 is arguably the best around. Moreover, the LED displays are know for less power consumption as well.
With the Galaxy S6 announcement just around the corner, it will be interesting to see what it brings to the table this time around!